Membership Information

Our wine region is stronger when we stand together.

Thank you for your interest in the Napa Valley Vintners, the nonprofit trade association dedicated to promoting and protecting the Napa Valley appellation. We'd be honored to add your wine brand to our association, now representing nearly 550 Napa Valley wineries. The Napa Valley wine region is stronger when we stand together, and we subscribe to Robert Mondavi's philosophy that "a rising tide lifts all boats."

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Key Benefits of Membership

Napa Valley Vintners provides its members with exceptional value through a wide range of benefits that support the success of both the Napa Valley wine region overall and individual wineries.

Since our founding in 1944, NVV has been at the forefront of shaping Napa Valley into the globally recognized wine region it is today. Through comprehensive initiatives and services, NVV empowers wineries to thrive while upholding the highest standards of quality, sustainability and social responsibility.

For every $1 invested in dues, members receive at least $10 in direct benefits, making NVV membership a powerful driver of growth and long-term success for any winery looking to thrive in a competitive market.

Key Benefits of Membership
• Appellation Marketing: NVV ensures global recognition and high regard of the region and its wines by actively marketing the Napa Valley appellation.
• Exclusive Opportunities: NVV offers engagement with key industry influencers, buyers and wine enthusiasts and opportunities for members to showcase their wine.
• Advocacy Efforts: On behalf of Napa Valley wineries, NVV advocates at the local, state and federal levels, and keeps members up to date on policy changes.
• Investments in the Community: NVV is deeply committed to charitable giving and community involvement that fosters a thriving environment for all residents.
• Leadership in Solving Community Issues: NVV plays a key role in addressing local challenges, working with members and stakeholders to solve pressing issues.
• Networking and Collaboration: NVV brings members together to connect and share knowledge, fostering collaboration and innovation in our region.
• Education and Resources: From winemaking to business management, NVV empowers members with knowledge needed to thrive in an ever-changing industry.
• Cost Savings: NVV offers shared resources and expertise, resulting in cost savings that strengthen individual wineries.

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Membership Criteria

Membership is open to any brand owner that produces, in Napa County, a Napa Valley Appellation wine that is sold commercially (meaning the wine must be in general release a minimum of six months prior to application; at least 20 percent of the wine must be commercially sold; and gross sales must be at least $12,000).

All new member applications and requests for cancelation are reviewed by the NVV board of directors at regularly scheduled board meetings. Per NVV bylaws, a membership is ongoing and requires three months' notice for cancelation.

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Membership Dues

Membership dues start as low as $100 per month and wineries of any size can become members. Dues are calculated based on both winery size and annual sales, as follows:

Fixed component based on winery case production:

• Less than 5,000 cases pay $1,200 per year
• Between 5,000 and 9,999 cases pay $1,800 per year
• 10,000 cases and over pay $2,400 per year

Variable componence based on annual sales:

• .00055 x annual sales

Dues are updated every spring based on the previous year’s numbers. There is an overall cap on dues payments of $44,900 per year. There is also a $1,500 initiation fee for new members.

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Member Participation

In addition to dues, all members are required to participate annually one of the organizations two signature fundraising events:

• Premiere Napa Valley raising funds for the organization
• Collective Napa Valley raising funds for the community, which encompasses multiple opportunities throughout the year including Auction Napa Valley events in June.

There are multiple ways to participate in each program, which are unveiled annually in the lead up to the events. The minimum participation amount is a $500 wine contribution (based on fair market value) to one of the above programs or make a $1,000 monetary contribution.

Please contact Connor Best with any questions.

Apply for NVV Membership