Napa Valley Vintners Announces New Director of Marketing
10/1/2007 - Bettina Sichel has been named the new director of marketing for the Napa Valley Vintners, the nearly 300 member, non-profit trade association that represents the Napa Valley Appellation. Sichel brings more than 20 years of marketing, sales and brand development experience in the wine industry to the team. Her experience includes director of marketing for Huneeus Vintners, Quintessa and Estancia wine brands, as well as vast experience in wine education and import marketing, having worked for Schieffelin & Somerset in New York and San Francisco, and the U.S. subsidiary of H. Sichel & Sons Inc. for many years. Sichel earned a BA from Vassar and an MBA from Golden Gate University.
About the NVV
Now in our seventh decade, the Napa Valley Vintners (NVV) non-profit trade association is the sole organization responsible for promoting and protecting the Napa Valley Appellation as a winegrowing region second to none in the world. Respect for our history reinforces our commitment to the preservation and enhancement of the Valley’s land, wine, and community for future generations. We address the shared interests of our nearly 300 members and aspire to be the essential organization for all Napa Valley vintners.
Contact: Terry Hall