Page 31 - Terroir_2014

2 0 1 4 • N A P A V A L L E Y V I N T N E R S 31
ENVIRONMENTAL LEADERSHIP
The Napa Valley Ag Preserve, established in 1968, was the first
of its kind in the United States to set land aside specifically for
agriculture and today protects roughly 38,000 acres (15,400
hectares) of valley floor land.
More than 61,000 acres (24,600 hectares) of land are certified
or pending certification in Napa Green Certified Land, a signature
land and environmental certification program; nearly 35,000 acres
(14,000 hectares) have been certified; more than 1/3 of all vineyard
land has been certified.
More than 53,000 acres (21,400 hectares) are in permanent
conservation easements, or about 10% of Napa County.
THE NAPA VALLEY APPELLATION
Only 4% of California’s wine grapes come from Napa Valley.
The Napa Valley has a dry Mediterranean climate, which covers
only 2% of the Earth’s surface, and is ideal for growing wine grapes.
Only 9% of Napa County’s 504,450 acres (204,000 hectares) are
planted to grapes or about 45,000 acres (18,200 hectares) under
cultivation.
WINERIES/GROWERS/NVV MEMBERS
There are approximately 700 grape growers in Napa County.
There are approximately 430 physical wineries in Napa County
producing 815 different wine brands.
The NVV has more than 480 winery members. Of NVV members,
78% produce fewer than 10,000 cases annually; and 67% produce
fewer than 5,000 cases annually.
95% of Napa Valley’s wineries are family owned.
ECONOMIC IMPACT
The local wine industry and related businesses create an economic
impact of more than $13 billion annually to the Napa County
economy and represent a mighty $50 billion economic impact on
the U.S. economy.
The local wine industry generates 46,000 jobs in Napa County and
303,000 nationwide.
CHARITABLE GIVING
Through its annual community fundraiser, Auction Napa Valley, the
Napa Valley Vintners has invested more than $120 million in local
nonprofits since the auction’s inception in 1981. To make the most
meaningful difference, the NVV awards grants to organizations
emphasizing prevention and early intervention in the areas of
community health and children’s education. The goal of the auction
is to strengthen the Napa County community, from American
Canyon to Calistoga.