It began as most things do in Napa Valley: over a table replete with good food and good wines. In 1943, Louis M. Martini, John Daniel, Jr., Charles Forni and Louis Stralla began meeting to exchange ideas and work as a group to overcome industry obstacles and elevate the status of Napa Valley wines. By 1944 the group had expanded the meetings to include other vintners, including Georges de Latour, Robert Mondavi, Elmer Salmina, Charlie Beringer and Roy Raymond, and the Napa Valley Vintners became a formal association.
More than 60 years later, that epicurean and social camaraderie has grown into a spirited partnership committed to advancing Napa Valley wines worldwide. The Napa Valley Vintners, a regional trade association with an active membership of over 450 wineries, represents a tradition of dedicated vintners and grape growers who have worked and cared for this premier winegrowing region since the early 1800s.
Today, Napa Valley Vintners (NVV) is widely-recognized as one of the leading wine trade organizations in the world. Our vintners are committed leaders - breaking new ground at home and in the larger wine community. Whether raising funds for local charity organizations (Auction Napa Valley has given nearly $97 million to local non-profits since its inception in 1981) or raising international consumer awareness regarding truth in labeling, Napa Valley Vintners are constantly seeking new and innovative ways to protect, promote and enhance the region they call home.